Before setting up a social campaign, it is important to make up your mind about what is your core idea and what you want other people to learn from your platform. After setting up your theme, you then want your campaign to be as inclusive as possible. Surely you can tweak the details and set up sub-themes for different cultures, but you do want to keep it friendly for every viewer. Besides coming up with a well thought and inclusive idea, you also want to do as much research as needed to support your idea and make it convincing enough for the viewers. Finally, make sure the social campaign is accessible to as many different platforms as possible. This way, people around the world who are using different software can all see your idea and share their thoughts with you.